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Tag: Customer Service

拉近品牌與顧客的距離

各大小調查分別都表示出,現在顧客已慢慢習慣在網上購物。從全球不同的調查及數據分析發現,為數不少的顧客每星期至少都網上購物一次,網上營銷成為主流。各大小品牌除了想盡辦法如何於網上平台宣傳給客以外,如何透過網上平台與顧客直接接觸亦成為重要一環。未来digital marketing趨勢其中之一,相信是如何將營銷和顧客服務合併增強顧客對品牌的忠誠度這一項,對品牌來說絕對是重中之重。 ...

CS樂與怒

「行行有本難唸的經」,每個行業都有辣有唔辣,不過要數最難頂的職位,顧客服務 ( Customer Service, CS ) 或者銷售 ( Sales ) …… ...

CS小薯日日面對的惡頂客

做客戶服務(CS)真是不容易,所謂一樣米養百樣人,他們每日遇見的「怪獸」可真為千奇百怪,出名難頂,要面對每日的挑戰,他們行內人可謂有他們的絕招,都離不開忍、虛、空三個字! ...

Don’t be dinosaurs

Recently I spoke with the regional head of a large tech sector company. He had a dilemma: to tweet or not to tweet? Without a social media presence he might be seen as a dinosaur, yet he worried about the time and skills needed. So he hired a professional marketer, who now tweets for him daily. ...

Harnessing the power of ‘e-preciation’

When you step into a department store or visit the websites of different companies, it is easy to spot channels to file complaints, be it via … ...