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Tag: Employer Branding

How to maintain employer-of-choice standing with Hong Kong’s digital natives

If salary is no longer their top consideration, how do we best connect with today’s emerging workforce? The key to hiring and retaining the new generation of employees is to create in them a sense of belonging to your company. For digital natives born into our new communications age, constant communication is vital. Yet doing so can be a challenge at times, especially when dealing with the most connected group around. ...

Remember that candidates are consumers too

As consumers, it isn’t hard to recall times when we were let down by a service or a business. In fact, at one time or another, we’ve all probably promised to “never again” buy from a company after a particularly frustrating experience, and complained to our family, friends or colleagues about it. ...

Provide feedback

Following an unsuccessful interview, one of the most frustrating, and unfortunately all-too-common, occurrences is that of not receiving any feedback. The importance of post-interview feedback should not be underestimated. ...

Retention is better than cure

In our final week on the subject, we continue to look at some of the best methods companies can employ to make sure they hold on to their best staff, writes Marc Burrage. ...