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市場觸覺
【發財立品】超市品牌大作戰 II
By
Johnson Lo
名家分享
發財立品
,
Marketing
,
品牌
,
Branding
,
市場觸覺
於上一篇文章和大家分享了超市品牌於現時所面對激烈競爭的情況下,各自作出現了不少改變去應對。但是各種的應對辦法是否到位,能否形成新一代超市的結構分為?正如之前筆者所說,個別超市品牌需要建立並製造一種「需要(needs)」植入客戶生活當中並形成習慣,這才能真正能夠建立品牌客戶群體,增加競爭力及收入。
...
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【發財立品】超市品牌大作戰
By
Johnson Lo
名家分享
發財立品
,
Marketing
,
品牌
,
Branding
,
市場觸覺
超級市場是絕大部份人生活中的一部份,從超級市場營運模式出現開始,經過不斷演變及進化發展至今,無論品牌形象、經營模式、大中小型規模都變化很大。在過去兩年疫情洗禮下,成為超級市場轉變的催化劑。
...
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【發財立品】 品牌反應彈
By
Johnson Lo
名家分享
品牌
,
Branding
,
市場推廣
,
反應
,
市場觸覺
一眾市務人員常常掛在口唇邊:「無時無刻保持市場觸覺」。但是只是保持觸覺絕對是不夠的......
...
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