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顧客關係
【發財立品】品牌越鬧越矜貴
By
Johnson Lo
名家分享
發財立品
,
品牌
,
顧客關係
,
投訴
任何一個品牌都希望得到市場上不同人士的追捧,希望成為大家討論的對象。因為越多人討論,某程度上代表品牌越有名氣。但是討論的範圍可以是正面,亦可能是負面。負面的討論,自然會給客戶服務的同事們帶來沉重的壓力。但這是否代表品牌形象嚴重受損?這背後又代表了什麼呢?
...
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【發財立品】舊事重提 維繫顧客關係
By
Johnson Lo
名家分享
Career Advice
,
名家分享
,
發財立品
,
舊事重提
,
顧客關係
經常聽到別人提到舊有品牌需要重新打造,就如本人於之前的篇幅也曾經談及品牌變革的重造工程......
...
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