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雲端廚房
【發財立品】新興商業模式不一定有助品牌發展
By
Johnson Lo
名家分享
發財立品
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市場推廣
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轉型
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品牌形象
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餐飲
近幾年雲端廚房(尤其在新冠肺炎開始至今),成為各新興商業模式中較為突出的一種。雲端廚房的品牌有獨立個體,亦有外送平台設立的分支。由於參與雲端廚房所需的技術及成本比起建立自家獨立實體餐飲店鋪大為減少,再加上疫情爆發將這個新興商業模式加速發展。但發展同時,雲端廚房本身的品牌或參與雲端廚房的各個品牌是否亦能夠共享其成?
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