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面對全球經濟不穩定，零售業由上年起步入寒冬。消費力下降、成本上升和市場競爭壓力，促使香港零售業極需尋求轉型方向。今回筆者想純分享印尼市場的一個成功案例— OH!SOME品牌重塑，證明逆境中突圍的可能，或能為2025年本地零售業在人力資源管理及業務創新方面提供啟發參考。 ...

曾經讀過Marketing或者對Branding有一定認識的朋友，對品牌本地化這種商業行為一定不會陌生…….. ...