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本地化
經濟寒冬中的突破:從印尼市場看香港零售業的轉型契機
By
蘇智恒(Kevin So)
名家分享
零售業
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印尼
,
本地化
面對全球經濟不穩定,零售業由上年起步入寒冬。消費力下降、成本上升和市場競爭壓力,促使香港零售業極需尋求轉型方向。今回筆者想純分享印尼市場的一個成功案例— OH!SOME品牌重塑,證明逆境中突圍的可能,或能為2025年本地零售業在人力資源管理及業務創新方面提供啟發參考。
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【發財立品】何謂真正的品牌本地化
By
Johnson Lo
名家分享
Career Advice
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名家分享
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發財立品
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品牌
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本地化
曾經讀過Marketing或者對Branding有一定認識的朋友,對品牌本地化這種商業行為一定不會陌生........
...
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