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Tag:
品牌忠誠度
【發財立品】給19歲的「理」
By
Johnson Lo
Advice Columnist
brand loyalty
,
Marketing
,
品牌忠誠度
,
市場營銷
,
發財立品
,
給十九歲的我
最近本港電影《給十九歲的我》弄得滿城風雨,今次風波帶出一個道理:如何真正了解客戶及大眾真正的感受,如何讓品牌融入社群建立品牌忠誠度?而作為市場推廣人員不要被「我認為」、「我覺得」讓計劃埋下失敗伏線。
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