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brand loyalty
【發財立品】給19歲的「理」
By
Johnson Lo
名家分享
發財立品
,
給十九歲的我
,
品牌忠誠度
,
brand loyalty
,
Marketing
最近本港電影《給十九歲的我》弄得滿城風雨,今次風波帶出一個道理:如何真正了解客戶及大眾真正的感受,如何讓品牌融入社群建立品牌忠誠度?而作為市場推廣人員不要被「我認為」、「我覺得」讓計劃埋下失敗伏線。
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