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沉浸式體驗館
【發財立品】品牌體驗館
By
Johnson Lo
名家分享
品牌體驗館
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Branding
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Marketing
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Pop-up Store
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沉浸式體驗館
自從今年一切開始復常,不少品牌都陸續舉辦特色宣傳推廣活動,當中以Pop-up Store形式較為普遍。原因包括成本較低、一次性所帶來的吸引度、接觸面廣、盡顯品牌特有元素等。而隨着時代發展,Pop-up Store再不能夠單以品牌設計及商品展覽作招徠。有如奢侈品牌一直所使用的方法,從體驗式感受製造顧客對品牌及其產品的慾望及愛戴成為關鍵。最近不少酒商舉辦體驗活動,而筆者參加了當中三個。
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