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直播帶貨
「直播帶貨」印尼大熱:TikTok專部應運而生
By
蘇智恒(Kevin So)
名家分享
電商
,
東南亞
,
直播帶貨
,
印尼
,
TikTok
近年在東南亞的電商市場上有一個說法:「得印尼者,得東南亞」。2021年,短影音社群平台TikTok Shop在印尼上線,其「直播帶貨」的銷售模式,成功將廣大用戶轉化為網購買家。根據Katadata Insights 2022年的報告,TikTok Shop在印尼的直播銷售市場佔有率已達到27.5%,預計到2024年更將提升至50%。
...
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Mixx Collection與東森集團草莓網合作 直播帶貨3小時熱銷破百萬
Successful entrepreneurs’ story
Mixx Collection
,
直播帶貨
,
台灣東森集團
,
香港草莓網
,
Strawberrynet
最近Mixx Collection與上市公司台灣東森集團的合作,為其旗下美妝購物平台香港草莓網熱銷護膚品牌Natural Beauty進行直播營銷推廣。於3個多小時的直播中,就帶來破百萬港元的銷售額。
...
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