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近年在東南亞的電商市場上有一個說法：「得印尼者，得東南亞」。2021年，短影音社群平台TikTok Shop在印尼上線，其「直播帶貨」的銷售模式，成功將廣大用戶轉化為網購買家。根據Katadata Insights 2022年的報告，TikTok Shop在印尼的直播銷售市場佔有率已達到27.5%，預計到2024年更將提升至50%。 ...