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Tag:
tiktok-shop
「直播帶貨」印尼大熱:TikTok專部應運而生
By
蘇智恒(Kevin So)
名家分享
電商
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東南亞
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直播帶貨
,
印尼
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TikTok
近年在東南亞的電商市場上有一個說法:「得印尼者,得東南亞」。2021年,短影音社群平台TikTok Shop在印尼上線,其「直播帶貨」的銷售模式,成功將廣大用戶轉化為網購買家。根據Katadata Insights 2022年的報告,TikTok Shop在印尼的直播銷售市場佔有率已達到27.5%,預計到2024年更將提升至50%。
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