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創業不一定要進攻讓人眼紅的大眾市場，反而抓住毫不起眼的小眾市場…… ...

世界上最需要說服能力的是甚麼人？推銷員、政客或傳教士？其實每個在商業社會幹活的朋友都需要說服力。做管理的，要說服下屬你是個精明能幹的好領袖；做下屬的，要說服上司你是盡忠職守的好員工；還有說服客戶、伙伴，甚至要說服市場你比競爭對手優勝。 ...

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