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營商理念
【職場教練】取悅客戶憑甚麼?
By
黃文漢
名家分享
商業
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營商理念
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市場策略
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職場教練
在瞬息萬變、日新月異的商業世界中,有人認為取悅客戶是致勝的不二法門。上世紀一般商業機構賣的是「產品」,講求功能齊備、一應俱全;千禧後賣的是「服務」,讓客戶隨時隨地、隨心所欲獲取所需物品,手到拿來。時至今天,商業機構賴以脫穎而出的,又是甚麼?
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