Be a social climber
Most social networking sites share a common goal of connecting or reconnecting people through the internet. At some point in their history, each has built a credible following of members. It is this member base that attracts the attention of businesses wishing to identify, connect and engage with it, and eventually to sell products and services to it.
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Must-have skills for digital media career
Advice Columnist
Branding
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Digital Marketing
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Digital Media
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Facebook
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friends united
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Social Media
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viral effect
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YouTube
Few would have ever known that Friends Reunited was actually the first social networking site to achieve prominence. It was in fact three years old by the time Friendster appeared and took another two years before Facebook came into the scene. Most social networking sites share a common goal of connecting or reconnecting people through the Internet. At some point in their history, each has built a credible following of members. It is this member base that has attracted the attention of businesses wishing to identify, connect, engage and hopefully sell products and services to.
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The narrowing the digital-social divide
People sometimes confuse being active on social media like Facebook as being digitally savvy. The reality is that while social media experience helps digital marketers to be better at their job, digital marketing itself is far more complex with social media being but one component in the digital mix.
The digital media marketing mix comprises of display and video, search engine optimization, pay per click, social media, content management, website design and development, affiliate marketing, online reputation management, conversion rate optimization, email marketing, etc.
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